A running record of the acts, the regulation and the cases shaping licensed likeness for AI. Every item links to its source, and carries a plain read of what it means for talent, brands or agencies.
YouTube renamed its copyright menu to "Claims", bringing copyright and AI likeness claims into one place, and gave creators four set replies to a likeness claim: explicit consent from the person shown, parody or public interest, content that was not altered or AI made, and content that does not appear at all. A valid claim now restricts a video rather than striking the channel.
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Article 50 of the EU AI Act requires providers and deployers to disclose AI generated or manipulated depictions of people from 2 August 2026.
The label duty reaches your advert. A cast recorded at the source gives you a clean basis for the disclosure.
Disclosure is arriving at delivery, and a record of consent at the source is what your client's disclosure rests on.
Washington became the latest US state to extend right of publicity protection to AI generated digital replicas of a person's likeness and voice.
More states are protecting your likeness from AI use you did not agree to, and a licence is your evidence of what you did.
The state map is filling in, so a consent record that travels with the asset is the safer footing.
A patchwork of state rights makes one cleared library easier to defend than a fresh release each job.
In force since 19 June 2025, the Act requires clear written consent to create or use an AI digital replica of a model, and places duties on agencies and clients.
Consent for an AI replica now has to be clear and specific, which is the standard the record here is built to.
The duty names the advertiser, and a consent record naming scope and duration is the document your legal team asks for.
The duty reaches the producer too, so casting from a cleared library keeps you clear as you deliver.
This is general information rather than legal advice. Every item links to its source, and the read beside it is a market view rather than a legal opinion. In the news tracks the conversation and links out to it, rather than taking a position on it.
The way a face is used has changed, and the version that clears is the one that agreed. Follow where it is going, and build to the standard as it forms.