YouTube names explicit consent as a formal answer to an AI likeness claim
A platform this size building a consent defence into its own claims process is the standard a campaign can now be measured against.
Aug 2026Social Media Today →
For brands
Any face is easy to make now. The one your legal team can sign off is the one that agreed.
Hire a cast. Protect the work.
Consentique is where brands hire real, named people who agreed to be in AI content, each face carrying a consent record built to clear legal review. You make as much as the campaign needs, and every person in the frame shares in what you pay. Likeness, licensed at the source.
Hire a castSee how it works
I SAID YESThe new creative risk
Keep the speed. Lose the exposure.
You are making more of your content with AI, and it is working. The images come back in hours, not weeks. You can produce a campaign in every market and every format from one idea, and the budget goes further than a shoot ever did.
Then the questions start. Whose face is that? Did the person agree to this use? If a regulator or a lawyer asks what gives you the right to run it, what do you hand them. Your existing release was written for a photographer to retouch a picture, not for a tool to generate new pictures the person never posed for. And the campaign is already booked.
You are not looking for a reason to slow down. You are looking for a version of this you can take in front of a legal team and a regulator in the region with the record already in hand.
What you get, in the order it matters
Safe to run, and one hire covers the campaign.
01
Safe to run
Every face arrives with a record that names who agreed, to what, for how long and for how much. That is the document your legal team asks for before a campaign ships, and the consent duty is landing on the advertiser.
02
One licence, all the content
A licence here is the right to generate new content of a real person for as long as you hire them, in any pose, any market and any format. You are hiring the person, not buying an image.
03
Value that reaches the face
A licence gives you the right to generate for the length of the hire, and a consent record built to clear a legal team. It is priced for the cover it carries, and every person in the frame shares in what you pay.
04
Remade the same day
When the brief changes on a Friday, you remake the campaign the same afternoon rather than booking another shoot. The cast is already licensed, so the change is content, not a new contract.
Why now
The stakes are higher in the region.
The rules are converging on one answer, a clear yes on the record, and the dates are on the calendar. New York's Fashion Workers Act grace period ended on 19 June 2026, with the duty on the advertiser. For a brand advertising in the region the stakes are higher still: in Saudi Arabia, using deepfakes in false advertising is already treated as a criminal offence carrying fines or imprisonment. That is criminal exposure, not a civil claim you settle later, which changes what a MENA advertiser can afford to get wrong. Acting early is the advantage, because the standard is already visible, and you can build your next campaign to meet it now.
The one thing holding you back
We already sign releases. Is ours not enough?
It was written for a different job. A standard release gives a photographer the right to edit and retouch a picture the person posed for. It was not written to let a tool generate new images the person never performed, and that gap is where the fights are starting. In Pujols v Rainbow Shops, a model found AI generated images of herself in poses she never shot, and the retailer is defending on the scope of its old release; the court denied her injunction on 16 July 2026 (NY Supreme Court, 157543-2026). With the duty now on the advertiser, the exposure is yours. A consent record written for AI use, naming the scope and the pay, settles the question before the work is made.
Fits how you already work
Keep your tools. Change only the face.
You do not move to a new platform to make content. You cast a licensed face here, then generate in the avatar and video tools your team already uses, and the consent record travels with the asset into the edit and out to your client.
01
Cast the face here
Choose a real, cleared person from the library, licensed for the use and the market you need.
02
Generate in your own tools
Make the content in the tools your team already works in. Nothing new to learn, nothing to rip out.
03
Ship with the record
The consent record follows the asset, so what you deliver clears legal review without a scramble.
04
Remake the same day
When the brief changes, remake the campaign the same afternoon on a cast that is already licensed.
The cast
Real, licensed people, across the looks and markets you cast for.
A library that grows every week, with the range a brief actually asks for, and every person cleared for AI use at the source.
How it works
Three steps to content that clears.
01
Hire your cast
Browse real, named, licensed people and choose the faces for your campaign. Every profile shows the consent already on the record.
02
Make the content
Generate as much as you need, in any format and any market, in the tools you already use, for the length of the hire.
03
Run it clean
Each asset carries its consent record, ready for legal review, and every person in the frame shares in what you pay.
Every face said yes.
The way a face is used has changed, and the version that clears is the one that agreed. Hire a cast your legal team can sign off, protect the work at the source, and keep the speed AI gave you without the exposure that came with it.
Hire a castSee the full story
Likeness, licensed at the source.
Newsroom
What the news means for your campaigns
EU AI Act transparency rules require labelling AI generated people from 2 August 2026
The label duty reaches your advert. A cast recorded at the source gives you a clean basis for the disclosure.
Denmark moves to give people copyright over their own face and voice
As rights over a face harden into law, the consented version is the one that stays safe to run.
Jun 2026Tech Policy Press →
NO FAKES Act advances in the Senate on a unanimous committee vote
A clearer federal standard is coming, and a consent record naming the use is how you meet it.
Jun 2026Holland & Knight →
Washington expands right of publicity to cover AI digital replicas
The state map is filling in, so a consent record that travels with the asset is the safer footing.
Jun 2026Davis Wright Tremaine →
AI actor Tilly Norwood draws a backlash from performers over consent and training
As the debate grows, the consent first version is the one that reads well to an audience as well as a regulator.
Oct 2025Variety →
New York Fashion Workers Act sets consent rules for AI digital replicas of models
The duty names the advertiser, and a consent record naming scope and duration is the document your legal team asks for.