YouTube names explicit consent as a formal answer to an AI likeness claim
Casting from a cleared library gives you the named consent a claim like this asks a creator to produce, before the question is even raised.
Aug 2026Social Media Today →
For agencies and producers
Deliver work that clears.
You make the AI content. When a face turns out never to have been cleared, the claim tends to land on you. Consentique is one cleared library you cast from for every client, where each asset carries its own consent record, so the work you ship holds up to review. Likeness, licensed at the source.
I SAID YESThe work is yours. So is the risk.
The letter arrives at the producer too.
You produce for brands. A creative director hands you a brief on Monday and wants the films by Friday, in five markets, cut for every format. You generate the people, you deliver, you move to the next job.
Then a face you used turns out to have been shot under a release written for retouching, not for generating. The letter arrives, and it arrives at the producer as readily as the brand. You held the tools that made the image, so you hold a share of the exposure. The client asked for volume and speed, and the one thing nobody put a number on was whether the person in the frame agreed.
The proposition
Cast once. Reuse across every client.
Consentique is the asset library and marketplace where real, named people license their face for AI. You cast from that library once and reuse it across every client, and each asset arrives with a consent record built to clear legal review. What you deliver is not a face you hope was cleared. It is a face with the record attached, so the ground under the campaign is already sound.
What this gives you, in the order you feel it
Speed and safety in the same step.
01
One cleared library, cast across every client
Clear a face once and you use that same licensed cast on the next brief, and the one after. You are not clearing a person again for every job or trusting a fresh release each time.
02
The record of consent travels with the asset
Each licensed face carries the record of its own consent, naming the scope, the purpose, the duration and the pay. When the record moves with the asset, you deliver the answer to the duty rather than reaching for it after the fact.
03
Speed and safety in the same step
Because the library is cleared before you cast from it, moving fast and moving safely become one action. A brief that changes on Friday is remade the same day, on people who already agreed, with no new clearance to chase.
04
Disclosure handled where it now reaches
The duty to label AI generated people is arriving at the advert itself. A cast whose status is recorded at the source gives you a clean basis for the disclosure your client's advert now carries.
Why it doesn't slow you down
No extra steps. No extra delays.
People often assume getting consent means slowing everything down. It doesn't have to.
People decide how their likeness can be used before it enters the library. Every approved image comes with a clear record of permission, ready before any creative work begins.
When it's time to create, everything is already in place. Creative teams move quickly, legal teams have the confidence they need, and campaigns stay on schedule.
The fastest way to work should also be the safest.
Cast for any brief
Filter to the exact face the brief asks for.
Look, market, language, age, format. Every face in the result is already cleared for that use and that market, so what you cast is what you can ship, on the deadline you are working to.
AllMarketLanguageLookAgeFormat
How it works for your agency
One cleared library, priced for the way you work.
01
Cast once, reuse across clients
Clear a face once and use that same licensed cast on the next brief, and the one after.
02
Generate in your own tools
Cast here, produce in the tools you already run, with the record attached to every asset.
03
A licence you can pass on
Each asset carries a consent record your client's legal team can sign off, ready to hand over.
04
Priced for volume
Simple per licence pricing that works across clients, so you can plan a job and mark it up cleanly.
How it works
Choose. Create. Deliver.
01
Choose someone who's ready to work with AI
Browse real people who have already agreed to AI use. Filter by the look, market and format you need.
02
Use them on their terms
Each person sets their own price and conditions. Their permission travels with every image or video you create.
03
Deliver with confidence
Every asset comes with a clear record of permission, so your client knows it's ready to use. If the brief changes, create new versions without starting the approval process again.
Every face said yes.
The way a face is used has changed, and the version that clears is the one that agreed. Cast from a library built around the yes, carry the record into every delivery, and hand your clients work that holds up.
Likeness, licensed at the source.
Newsroom
What the news means for your deliveries
EU AI Act transparency rules require labelling AI generated people from 2 August 2026
Disclosure is arriving at delivery, and a record of consent at the source is what your client's disclosure rests on.
Denmark moves to give people copyright over their own face and voice
Stronger personal rights mean the record of consent becomes the thing that keeps delivery clear.
Jun 2026Tech Policy Press →
NO FAKES Act advances in the Senate on a unanimous committee vote
The duty reaches the party that made the content, so a cleared library keeps your delivery on solid ground.
Jun 2026Holland & Knight →
Washington expands right of publicity to cover AI digital replicas
A patchwork of state rights makes one cleared library easier to defend than a fresh release each job.
Jun 2026Davis Wright Tremaine →
AI actor Tilly Norwood draws a backlash from performers over consent and training
When consent becomes the story, casting from cleared, agreed people is what keeps your work above it.
Oct 2025Variety →
New York court rules on AI voice cloning in Lehrman v Lovo
The same consent question is being tested across likeness, and what clears a campaign is a record naming what was agreed. Consentique licenses the face with that record attached.
Jul 2025Skadden →
New York Fashion Workers Act sets consent rules for AI digital replicas of models
The duty reaches the producer too, so casting from a cleared library keeps you clear as you deliver.